The recent $1 billion investment announcement and further product integrations planned by Microsoft into OpenAI – that was cofounded by Tesla and Twitter boss Elon Musk and now valued at just under $30 billion – underscores an event.

The competition for human capital and talent in the luxury industry reflects the same intensity and trends shaping the broader landscapes for human capital.

"Wealth intelligence" is the use of prospect data to better understand, connect with, and acquire clients, particularly high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients. The history of this niche wealth management category provides a useful view into the identification of the global rich and some approaches firms use to service them.